{"title":"White Dresses","description":"\u003cp\u003e\u003cstrong\u003eWhite maternity dresses\u003c\/strong\u003e are the most requested colour in pregnancy, and the reason is practical rather than sentimental: white holds its tone in almost any light. Studio grey, a window at four in the afternoon, a wall of greenery — it reads the same in all three.\u003c\/p\u003e\n\n\u003cp\u003eThis collection gathers every white dress in the store. Lace gowns with sheer hems, chiffon with cascading ruffles, smocked eyelet, tulle, and plain column cuts. Off-the-shoulder, high neck, halter, backless. Maxi, midi and mini.\u003c\/p\u003e\n\n\u003cp\u003eWear white to a baby shower, a maternity photoshoot, a gender reveal or a christening. It is the colour that photographs cleanest and the one most styling — pampas, daisies, cream balloons, gold lettering — is built around anyway.\u003c\/p\u003e\n\n\u003cp\u003eIf you are after a warmer shade, our ivory dresses sit alongside these.\u003c\/p\u003e\n\n\u003cp\u003eSizes run XS through 3XL.\u003c\/p\u003e\n\n\u003ch3\u003eQuestions we get asked\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs white too bridal for a baby shower?\u003c\/strong\u003e\u003cbr\u003e\nNo. White is the standard colour for showers. It is weddings where guests avoid it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill white photograph blue indoors?\u003c\/strong\u003e\u003cbr\u003e\nTrue white can pick up a cool cast under some indoor lighting. If your shoot is indoors, ivory is the safer choice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does delivery take?\u003c\/strong\u003e\u003cbr\u003e\nOrders ship within 1–2 business days and arrive in 7–12 business days.\u003c\/p\u003e","products":[{"product_id":"ruched-backless-maternity-maxi-dress-baby-shower-photoshoot","title":"Ruched Open-Back Maxi Gown","description":"\u003cp\u003e\u003cem\u003eClean Lines. Bare Back. Every Head Turns.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA high mock neck and sleeveless bodice keep the front sleek, soft ruching at the sides follows your bump, and the back opens under a draped panel that falls from the shoulders — this \u003cstrong\u003ebackless maternity dress\u003c\/strong\u003e is a fitted maxi gown that flares gently at the floor. 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