{"title":"New In","description":"\u003cp\u003e\u003cstrong\u003eNew maternity dresses\u003c\/strong\u003e, added every week.\u003c\/p\u003e\n\n\u003cp\u003eA new batch arrives each week and stays here for thirty days before moving into the main collections. The weekly drops below are listed by date, newest first, so you can see exactly what arrived and when.\u003c\/p\u003e\n\n\u003cp\u003eEverything in this section is new to the store. If you are choosing a dress for a shoot and want the latest styles, this is where to start.\u003c\/p\u003e\n\n\u003cp\u003eNew arrivals are listed at 20% below their regular price.\u003c\/p\u003e\n\n\u003cp\u003eSizes run XS through 3XL.\u003c\/p\u003e\n\n\u003ch3\u003eQuestions we get asked\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often do new dresses arrive?\u003c\/strong\u003e\u003cbr\u003e\nWeekly. Each drop is listed separately below by date.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill a new dress sell out?\u003c\/strong\u003e\u003cbr\u003e\nSometimes. If a style matters to you for a specific date, order rather than waiting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does delivery take?\u003c\/strong\u003e\u003cbr\u003e\nOrders ship within 1–2 business days and arrive in 7–12 business days.\u003c\/p\u003e","products":[{"product_id":"khaki-off-shoulder-knit-maternity-maxi-dress-photoshoot","title":"Off-Shoulder Knit Maxi Gown","description":"\u003cp\u003e\u003cem\u003eBare Shoulders. Open Field. Last Light.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA wide fold-over band sits just off your shoulders, long ribbed sleeves run to the wrist, and the knit hugs your bump before falling all the way to the floor — this \u003cstrong\u003eoff shoulder maternity dress\u003c\/strong\u003e is built for one thing: the golden-hour \u003cstrong\u003ematernity photoshoot\u003c\/strong\u003e. The shoulders catch the light, the bump carries the frame, and the column of rib knit does the rest.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn Off-Shoulder Band That Frames Your Collarbones\u003c\/strong\u003e\u003cbr\u003eThe folded neckline is wide and soft and rests across the upper arms, giving portraits that bare, romantic shoulder line photographers love.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Floor-Length Rib Knit That Photographs Tall\u003c\/strong\u003e\u003cbr\u003eThe ribs run top to bottom and the hem reaches the ground, so the dress reads as one long, unbroken line — the easiest way to look graceful in a full-length shot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStretch Knit That Moves With the Bump\u003c\/strong\u003e\u003cbr\u003ePolyester with spandex gives the fabric real stretch, so it hugs the belly closely without pulling, whether you are standing, walking or turning for the back view.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLong Sleeves for Cool Evening Shoots\u003c\/strong\u003e\u003cbr\u003eFields and meadows turn chilly once the sun drops. Long sleeves let you stay out for the last light without a jacket in the photos.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Warm Khaki That Belongs Outdoors\u003c\/strong\u003e\u003cbr\u003eThe soft khaki tone blends into dry grass, wheat and autumn trees, keeping the look boho and natural rather than bright.\u003c\/p\u003e\u003cp\u003eMade for boho \u003cstrong\u003ematernity photos\u003c\/strong\u003e in a meadow, field or forest edge, and equally at home at an intimate fall celebration. A long-sleeve knit gown is the piece you will want again for cooler-weather family portraits.\u003c\/p\u003e\u003ch3\u003eThe details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStyle: Off-shoulder ribbed knit bodycon maxi dress\u003c\/li\u003e\n\u003cli\u003eProduct Code: RL-MXD-0002\u003c\/li\u003e\n\u003cli\u003eColor: Khaki\u003c\/li\u003e\n\u003cli\u003eFabric: Polyester and spandex rib knit\u003c\/li\u003e\n\u003cli\u003eNeckline: Fold-over off-shoulder\u003c\/li\u003e\n\u003cli\u003eSleeves: Long sleeves\u003c\/li\u003e\n\u003cli\u003eSilhouette: Bodycon\u003c\/li\u003e\n\u003cli\u003eLength: Maxi — floor length\u003c\/li\u003e\n\u003cli\u003eOccasion: Maternity photoshoot, boho outdoor shoot, family portraits, fall celebrations\u003c\/li\u003e\n\u003cli\u003eSizes: S · M · L\u003c\/li\u003e\n\u003cli\u003eSeason: Fall, winter\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold on a gentle cycle, tumble dry low, do not bleach\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RIOLA","offers":[{"title":"Khaki \/ S","offer_id":49369660129419,"sku":"RL-MXD-0002-BEI-S","price":89.6,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ M","offer_id":49369660162187,"sku":"RL-MXD-0002-BEI-M","price":89.6,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ L","offer_id":49369660194955,"sku":"RL-MXD-0002-BEI-L","price":89.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5408\/4235\/files\/off-shoulder-knit-maternity-maxi-dress-khaki-hero.jpg?v=1789778069"},{"product_id":"ribbed-knit-mock-neck-maternity-midi-dress-baby-shower-photoshoot","title":"Ribbed Knit Mock Neck Midi Dress","description":"\u003cp\u003e\u003cem\u003eGolden Light. 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It is the quiet detail that makes a fitted \u003cstrong\u003ematernity sweater dress\u003c\/strong\u003e look tall and streamlined.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Midi Length That Pairs With Boots\u003c\/strong\u003e\u003cbr\u003eThe hem stops at mid-calf, which leaves room for ankle boots in the fall and keeps the look polished without dragging on grass, gravel or a riverside path.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo Warm Tones Made for Autumn Sets\u003c\/strong\u003e\u003cbr\u003eKhaki glows against green trees and golden light; coffee reads rich and deep against orange leaves and dry grass. 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From the front it is quietly elegant; walking away, it is the photo everyone asks about.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn Open Back That Makes the Walk-Away Shot\u003c\/strong\u003e\u003cbr\u003eThe back is cut open and softened by a draped cowl panel, so over-the-shoulder portraits and back views have a detail worth turning for.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSide Ruching That Hugs the Bump\u003c\/strong\u003e\u003cbr\u003eGathers along the sides shape the dress around your belly and hips, making this \u003cstrong\u003ebodycon maternity maxi dress\u003c\/strong\u003e fitted without feeling rigid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Mock Neck That Keeps the Front Polished\u003c\/strong\u003e\u003cbr\u003eThe high neckline balances the bare back, so the dress stays elegant for a family gathering and still reads as special in photos.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Floor-Length Hem With a Soft Flare\u003c\/strong\u003e\u003cbr\u003eThe skirt stays close through the hips, then opens slightly at the hem, which gives a graceful line when you stand and room to move when you walk.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree Colors for Three Kinds of Shower\u003c\/strong\u003e\u003cbr\u003eWhite for a classic or neutral \u003cstrong\u003ebaby shower dress\u003c\/strong\u003e, brown for warm neutral décor, and green for a garden or sage-themed party.\u003c\/p\u003e\u003cp\u003eWear it to your \u003cstrong\u003ebaby shower\u003c\/strong\u003e, your \u003cstrong\u003ematernity photoshoot\u003c\/strong\u003e, a gender reveal — white keeps you neutral against pink and blue — or an evening party or dinner. A sleeveless maxi also layers under a jacket, so it goes well beyond a single event.\u003c\/p\u003e\u003ch3\u003eThe details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStyle: Mock neck ruched open-back bodycon maxi dress\u003c\/li\u003e\n\u003cli\u003eProduct Code: RL-MXD-0003\u003c\/li\u003e\n\u003cli\u003eColors: White, Brown, Green\u003c\/li\u003e\n\u003cli\u003eFabric: Polyester\u003c\/li\u003e\n\u003cli\u003eNeckline: Mock neck\u003c\/li\u003e\n\u003cli\u003eSleeves: Sleeveless\u003c\/li\u003e\n\u003cli\u003eBack: Open back with draped panel\u003c\/li\u003e\n\u003cli\u003eSilhouette: Bodycon with a softly flared hem\u003c\/li\u003e\n\u003cli\u003eLength: Maxi — floor length\u003c\/li\u003e\n\u003cli\u003eOccasion: Baby shower, maternity photoshoot, gender reveal, party, dinner, babymoon\u003c\/li\u003e\n\u003cli\u003eSizes: S · M · L\u003c\/li\u003e\n\u003cli\u003eSeason: Spring, summer, fall\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold on a gentle cycle, hang to dry, do not bleach, steam on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RIOLA","offers":[{"title":"White \/ S","offer_id":49369663176843,"sku":"RL-MXD-0003-WHT-S","price":45.6,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":49369663209611,"sku":"RL-MXD-0003-WHT-M","price":45.6,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":49369663242379,"sku":"RL-MXD-0003-WHT-L","price":45.6,"currency_code":"USD","in_stock":true},{"title":"Brown \/ S","offer_id":49369663275147,"sku":"RL-MXD-0003-BRN-S","price":45.6,"currency_code":"USD","in_stock":true},{"title":"Brown \/ M","offer_id":49369663307915,"sku":"RL-MXD-0003-BRN-M","price":45.6,"currency_code":"USD","in_stock":true},{"title":"Brown \/ L","offer_id":49369663340683,"sku":"RL-MXD-0003-BRN-L","price":45.6,"currency_code":"USD","in_stock":true},{"title":"Green \/ S","offer_id":49369663373451,"sku":"RL-MXD-0003-GRN-S","price":45.6,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":49369663406219,"sku":"RL-MXD-0003-GRN-M","price":45.6,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":49369663438987,"sku":"RL-MXD-0003-GRN-L","price":45.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/5408\/4235\/files\/ruched-backless-maternity-maxi-dress-white-hero.jpg?v=1789779982"},{"product_id":"ivory-crochet-bell-sleeve-maternity-maxi-dress-photoshoot","title":"Crochet Bell Sleeve Maxi Gown","description":"\u003cp\u003e\u003cem\u003eOpen Field. Soft Knit. Sleeves That Catch the Wind.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA scooped V-neck, long sleeves that open into wide bells, and an open crochet knit that runs in fine vertical panels down to a softly scalloped hem — this \u003cstrong\u003ecrochet maternity dress\u003c\/strong\u003e fits close over your bump and falls all the way to your ankles. In photos, the texture and the sleeves carry the whole frame: backlit, the open knit glows.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBell Sleeves That Move in Every Shot\u003c\/strong\u003e\u003cbr\u003eThe sleeves stay fitted to the elbow, then flare wide at the wrist, so every gesture — a hand on the bump, an arm lifted — adds movement to the picture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn Open Crochet Knit That Glows at Golden Hour\u003c\/strong\u003e\u003cbr\u003eThe pointelle-style knit lets light through its pattern, which is why it looks so luminous against the sun in a field or meadow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Fitted Line From Bust to Hem\u003c\/strong\u003e\u003cbr\u003eThe knit follows your shape closely, so this \u003cstrong\u003ebodycon maternity maxi dress\u003c\/strong\u003e shows your bump clearly from the front and in profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA V-Neck That Frames Your Face\u003c\/strong\u003e\u003cbr\u003eThe open neckline balances the long sleeves and keeps portraits soft and feminine without any jewelry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIvory That Works Anywhere\u003c\/strong\u003e\u003cbr\u003eA warm off-white sits beautifully in dry grass and golden light, and just as well against white and cream \u003cstrong\u003ebaby shower\u003c\/strong\u003e décor.\u003c\/p\u003e\u003cp\u003eMade for a boho \u003cstrong\u003ematernity photoshoot\u003c\/strong\u003e in a meadow or field, and equally lovely at your baby shower or a relaxed garden party. 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