{"title":"Gender Reveal Dresses","description":"\u003cp\u003e\u003cstrong\u003eGender reveal dresses\u003c\/strong\u003e have one requirement the rest of this store does not: the dress cannot answer the question before the moment does.\u003c\/p\u003e\n\n\u003cp\u003eThat rules out pink and blue, which is most of what a search for this occasion turns up. What works instead is neutral — white, ivory, cream, yellow, sage, black — so that when the confetti or the smoke goes off, the colour in the photograph comes from the reveal and not from what you are wearing.\u003c\/p\u003e\n\n\u003cp\u003ePractically, these are outdoor dresses more often than not. Reveals happen in gardens and fields because of the smoke, the powder and the mess. Flowing fabric photographs well against that, and a dress you would be upset to stain is the wrong choice.\u003c\/p\u003e\n\n\u003cp\u003eHere you will find maxi, midi and mini lengths, in chiffon, lace, tulle and knit.\u003c\/p\u003e\n\n\u003cp\u003eSizes run XS through 3XL.\u003c\/p\u003e\n\n\u003ch3\u003eQuestions we get asked\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat colour should I wear to a gender reveal?\u003c\/strong\u003e\u003cbr\u003e\nNeutral. White, ivory, cream and yellow are the most common, and they photograph cleanly against coloured smoke and confetti.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill coloured powder stain the dress?\u003c\/strong\u003e\u003cbr\u003e\nIt can, particularly on white and on delicate fabric. Wash it the same day rather than letting powder sit.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does delivery take?\u003c\/strong\u003e\u003cbr\u003e\nOrders ship within 1–2 business days and arrive in 7–12 business days.\u003c\/p\u003e","products":[{"product_id":"ruched-backless-maternity-maxi-dress-baby-shower-photoshoot","title":"Ruched Open-Back Maxi Gown","description":"\u003cp\u003e\u003cem\u003eClean Lines. Bare Back. Every Head Turns.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA high mock neck and sleeveless bodice keep the front sleek, soft ruching at the sides follows your bump, and the back opens under a draped panel that falls from the shoulders — this \u003cstrong\u003ebackless maternity dress\u003c\/strong\u003e is a fitted maxi gown that flares gently at the floor. From the front it is quietly elegant; walking away, it is the photo everyone asks about.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn Open Back That Makes the Walk-Away Shot\u003c\/strong\u003e\u003cbr\u003eThe back is cut open and softened by a draped cowl panel, so over-the-shoulder portraits and back views have a detail worth turning for.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSide Ruching That Hugs the Bump\u003c\/strong\u003e\u003cbr\u003eGathers along the sides shape the dress around your belly and hips, making this \u003cstrong\u003ebodycon maternity maxi dress\u003c\/strong\u003e fitted without feeling rigid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Mock Neck That Keeps the Front Polished\u003c\/strong\u003e\u003cbr\u003eThe high neckline balances the bare back, so the dress stays elegant for a family gathering and still reads as special in photos.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Floor-Length Hem With a Soft Flare\u003c\/strong\u003e\u003cbr\u003eThe skirt stays close through the hips, then opens slightly at the hem, which gives a graceful line when you stand and room to move when you walk.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree Colors for Three Kinds of Shower\u003c\/strong\u003e\u003cbr\u003eWhite for a classic or neutral \u003cstrong\u003ebaby shower dress\u003c\/strong\u003e, brown for warm neutral décor, and green for a garden or sage-themed party.\u003c\/p\u003e\u003cp\u003eWear it to your \u003cstrong\u003ebaby shower\u003c\/strong\u003e, your \u003cstrong\u003ematernity photoshoot\u003c\/strong\u003e, a gender reveal — white keeps you neutral against pink and blue — or an evening party or dinner. 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